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 Joules Logo

Established in Britain by Tom Joule nearly three decades ago, Joules is a true premium lifestyle brand with an authentic heritage.

Joules started selling clothing at rural shows and events in Leicestershire where the brand is still based today, so Tom had a deep-rooted understanding of his customer’s lifestyles and found it easy to capture their interests, attitudes, and opinions. He spotted an opportunity in the clothing market to design practical pieces that were both colorful and stylish.

Today Joules’ eye-catching, hand-drawn prints can be found adorning not only clothing, footwear, and accessories but also toiletries, eyewear, and yes, now in partnership with MYVQ even radios and other must-have tech products.

Since 1989 Joules has remained true to its British country heritage, whilst keeping in tune with what people want today. Unrivaled attention to detail coupled with a drive to provide something different where it’s least expected remains at the heart of everything Joules creates.


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Just purchased two VQ Monty radios. Absolutely delighted with them. The sound quality and the look are super. They were also super easy to set up. Highly recommend the product.

Elaine Cox

Have had 2 View Quest Retro Minis for years and love them. I was unsure how to increase the number of stations I could access and emailed for some advice. The customer service is second to none - they are wonderful. The information I needed was sent to me superfast and was very clear. I am an old codger who has trouble with understanding some instructions but I had no trouble with these. I can recommend their radios & their customer service. TRULY WONDERFUL!!


My young daughter has had a VQ Monty Cath Kidston radio for the last three years. Not only has it withstood the challenges of being carried around and used daily by a child, but the sound that it produces is still of excellent quality.

We recently approached VQ for a replacement part and were provided with excellent customer service.

We won’t be looking elsewhere for a radio when we need another.


I am delighted with my new Blighty Mark 2 digital radio which has already given me hours of happy listening.

I would also like to praise the rapid, friendly way in which New Dawn Innovations respond to any queries. Very refreshing these days when we are so often dealing with robots and AI.

David Fletcher